Jewels PR’s Principal Consultant and Director, Julie Lynch (nee Cameron) is a leading Perth public relations specialist with more than 25 years’ experience.
The foundation of Julie's success is her strong connections across a wide network of press, radio, television and online media. She has a proven track record in delivering powerful results for a diverse range of brands and businesses, both large and small.
In her PR career, she has championed some of the State’s most prominent public relations, media and marketing campaigns.
After working in senior corporate PR and communication roles for over 10 years, Julie made the move into freelance consulting in January 2004, with the creation of Jewels PR.
Prior to Jewels PR, she was the driving force behind Burswood International Resort Casino’s (now Crown Perth’s) PR and corporate affairs activities for eight years, working as Public Relations Manager. This involved management of a complete range of publicity and communication needs for all components of the resort, including the 413-room, five-star InterContinental Perth Burswood, nine restaurants, six bars, entertainment venues including the Burswood Dome and Theatre, and the Burswood Convention Centre.
Pre-Burswood, Julie held PR positions with iconic WA organisations Alinta Energy, RSM Bird Cameron, BankWest and Woodside.
Julie has a Bachelor of Commerce Degree from Curtin University with a double major in public relations and marketing, and was awarded the Public Relations Institute of Australia’s ‘Student of the Year’ (WA) title in 1992.